Pepto-Bismol Saddles Up to Keep RAGBRAI Celebrants Covered This Summer

Mon, Jun 18, 2012 | by TJ Juskiewicz

As you know, this year marks the 40^thanniversary of RAGBRAI – and it is quite an occasion! To help celebrate the 40^th year of the oldest, largest and longest multi-day bike tour, Pepto-Bismol is coming along for the ride by sponsoring its own team.

This may be Pepto-Bismol’s debut at RAGBRAI, but it has been keeping summer celebrants covered* for almost 100 years. And with the introduction of Pepto-Bismol To-Go, which is no larger than a roll of quarters, participants can tuck the pink party hero in their cycling jersey pockets and be ready to take on the evening festivities – when going overboard on food and drink seems almost inevitable. Make sure to keep an eye out for the Pepto pink cyclists, who are not only rocking the brand’s classic color but also handing out samples (while supplies last) for those who want to try the new portable product. Pepto-Bismol To-Go provides the same trusted five-symptom relief as the original – but in a conveniently packaged container that can easily ride shotgun along all 468 miles. So remember, Pepto-Bismol To-Go has you covered* wherever the week-long bike ride takes you.

*Use as directed.

2012 ragbrai, Friend of RAGBRAI, RAGBRAI, RAGBRAI 2012, RAGBRAI XL, ride across iowa

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4 Responses on “Pepto-Bismol Saddles Up to Keep RAGBRAI Celebrants Covered This Summer”

shawndev

June 18, 2012 at 6:44 am

Go Team Pepto!

christineredfield

June 18, 2012 at 3:05 pm

i hope i find the Pepto riders… i could use some stomach relief after long rides…

June 19, 2012 at 4:14 pm

We won’t be hard to find.

Melissa

July 26, 2012 at 2:01 pm

You guys rock! Thanks for the AmAzInG host & hostess bags with all the great P & G goodies! You guys can park your camper in my driveway again anytime. Good luck on the rest of your RAGBRAI journey. <3