RAGBRAI XLII Countdown – July 20-26, 2014
Friends of RAGBRAI

Blog

Primal Becomes the Official Cycling Apparel Sponsor of RAGBRAI



A long-established relationship with one of the country’s most iconic cycling events will continue well into the future, as Primal and RAGBRAI announced today that the apparel-maker has signed a five-year agreement with RAGBRAI – the Register’s Annual Great Bicycle Ride Across Iowa™ – to be the official apparel provider.

Cementing a long-term relationship also recognizes Primal as a “Friend of RAGBRAI,” a special designation given to partners who make the annual event possible.

“Primal has been outfitting RAGBRAIers in high-quality cycling apparel for many years and miles,” said T.J. Juskiewicz, Director of RAGBRAI. “Primal’s commitment to promotion and advocacy for cycling and designs that truly capture the essence of our event make Primal a great fit for RAGBRAI!”

Primal has worked with RAGBRAI since 2006, providing both official event apparel as well as special designs to support promotions like College Spirit Day during the ride. Primal also works with individual teams and clubs that participate in the event.

The next installment of the annual seven-day RAGBRAI takes place July 21-27, 2013 and will take cyclists approximately 450 miles from the Missouri River on the state’s western edge to the Mighty Mississippi on the eastern border. The official route for 2013 will be announced in January.

“RAGBRAI has and continues to be one of the most recognized, loved and efficiently run cycling events in the world”, said Primal founder and CEO Dave Edwards. “We’re thrilled that this new agreement extends an already fabulous relationship to greater heights of involvement and partnership for both Primal and RAGBRAI.”

For more information about Primal, visit www.primalwear.com or for more about RAGBRAI, visit www.RAGBRAI.com.

 

7 Responses on “Primal Becomes the Official Cycling Apparel Sponsor of RAGBRAI

Bill Fugenschuh

November 6, 2012 at 3:37 pm

Congratulations, T.J.

Dixon

November 6, 2012 at 8:40 pm

Fantastic news RAGBRAI,
I voted for Primal today!

Bacchettaman

November 7, 2012 at 3:45 am

Great news. Primal’s the one!

John Funke

November 7, 2012 at 6:04 pm

Great! Now maybe you can offer some more traffic sensitive colors for you clothing other than the black and gray we saw so much of last year.

John

Amanda

November 8, 2012 at 7:07 am

This is Princess-approved! Great news!!

Cycling Jerseys

November 23, 2012 at 3:05 am

I am so glad to read this blog. Cycling is definitely an enjoyable sport and choosing the best cycling apparel is essential for a comfortable ride. Looking forward for more wide range of cycling apparel from you. Congratulations.

Eman

December 6, 2012 at 4:30 pm

Great! Our Club employs Primal for our Club apparel. Now, RAGBRAI, start thinking safety and comfort in the designs. How many Tall Dogs can you see in a group of 1000 riders?…all of them!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Advertisement

Latest Blog Posts

  • Rock Valley's Jaydn Faber Wins the RAGBRAI Kid's Art Contest

    The children of the RAGBRAI XLII overnight communities were invited to participate in the annual RAGBRAI Kids’ Art Contest.  The contest called for students in kindergarten through fifth grade to ...

  • RAGBRAI Training: Don’t put your bike away now!

    Well, another RAGBRAI is done and in the books. I hope you enjoyed yourself and I also hope this blogs gave you some advice that helped you prepare adequately for ...

  • Top 10 things we'll remember about RAGBRAI XLII

    After 42 years, each ride can seem pretty much like the one before -- except when they don't.

  • RAGBRAI celebrity Taco Johnson helps dad, son connect

    How to make the boy understand and simultaneously stay better connected with him throughout the week? Eureka! The universal, ageless antidote for the doldrums: Legos.

  • Beer ride: Microbrews catch up on RAGBRAI

    RAGBRAI has a reputation for being awash in light beer from corporate breweries. Yet more craft brewers are training palates at the state's biggest rolling party.

  • Conquered: What cyclists defeated to finish RAGBRAI

    This was only my fourth time on the Register’s Annual Great Bicycle Ride Across Iowa, and yet I struggle to conjure an appropriate description of this bizarre, beloved pilgrimage that ...

  • Colorado couple undaunted by RAGBRAI's tiny hills

    Dave and Kathi Dibbern perched themselves on a tree stump Saturday in Garber, the final pass-through town before RAGBRAI’s finish line in Guttenberg. They ride a tandem bicycle. And they’re unafraid ...

  • Video: How does it feel to finish RAGBRAI?

    Riders react at the Guttenberg dip site.

  • Video: Whoa! RAGBRAI riders overlook the scenic view in Guttenberg

    Riders stopped for photos on a bluff overlooking the mighty Mississippi River at Guttenberg.

  • "Strawberry Shortcake" greets RAGBRAI riders

    The 15-year-old Starmont High School student hands out strawberry hard candies to RAGBRAI riders in Strawberry Point

Latest Videos

  • A group of friends from Canada spent the week on RAGBRAI and recount their best moments.

  • As RAGBRAI XLII comes to an end, friends from California talk about the emotion behind dipping their tires into the Mississippi River at the end of the ride.

  • Riders react at the Guttenberg dip site.

  • Riders stopped for photos on a bluff overlooking the mighty Mississippi River at Guttenberg.

  • Iowan "Bachelorette" competitor Chris Soules greets riders in Strawberry Point

  • Former Iowa Hawkeye and NFL tight end Dallas Clark talks about his second RAGBRAI and his hope of someday moving his family back to Iowa.

  • The LeBeaus are known as royalty in Iowa and for their funky socks!

  • Jason Pardie, of Muscatine, is participating in his sixth RAGBRAI on a unicycle.

  • The LeBeaus are known as royalty on RAGBRAI and for their funky socks.

  • A Dutch woman describes the differences of biking in the Netherlands and biking in Iowa.

Find us socially

Email Signup

Sign up for the latest RAGBRAI news and notes (if there is no news in a day, you won’t get an e-mail).

© 2014 RAGBRAI | Terms of Service | Privacy Policy