Tue, Nov 6, 2012 | by TJ JuskiewiczShare
A long-established relationship with one of the country’s most iconic cycling events will continue well into the future, as Primal and RAGBRAI announced today that the apparel-maker has signed a five-year agreement with RAGBRAI – the Register’s Annual Great Bicycle Ride Across Iowa™ – to be the official apparel provider.
Cementing a long-term relationship also recognizes Primal as a “Friend of RAGBRAI,” a special designation given to partners who make the annual event possible.
“Primal has been outfitting RAGBRAIers in high-quality cycling apparel for many years and miles,” said T.J. Juskiewicz, Director of RAGBRAI. “Primal’s commitment to promotion and advocacy for cycling and designs that truly capture the essence of our event make Primal a great fit for RAGBRAI!”
Primal has worked with RAGBRAI since 2006, providing both official event apparel as well as special designs to support promotions like College Spirit Day during the ride. Primal also works with individual teams and clubs that participate in the event.
The next installment of the annual seven-day RAGBRAI takes place July 21-27, 2013 and will take cyclists approximately 450 miles from the Missouri River on the state’s western edge to the Mighty Mississippi on the eastern border. The official route for 2013 will be announced in January.
“RAGBRAI has and continues to be one of the most recognized, loved and efficiently run cycling events in the world”, said Primal founder and CEO Dave Edwards. “We’re thrilled that this new agreement extends an already fabulous relationship to greater heights of involvement and partnership for both Primal and RAGBRAI.”