RAGBRAI XLV Countdown – July 23-29, 2017
Friends of RAGBRAI

Expo

Visit the Trek Project One Mobile Experience at the RAGBRAI Expo



Trek’s long-running Project One Custom Program allows customers to choose from a wide variety of paint schemes, colors and build kits, but only through the online portal, unless you happen to be located near the company’s headquarters in Waterloo, Wisconsin. That’s set to change in 2013 with the launch of the Project One Mobile Experience – a massive rolling showcase that will provide potential customers with the chance to see, touch and feel the possibilities firsthand.

Housed in an enormous custom trailer and towed by a similarly gargantuan Freightliner truck, the entire side of the Project One Mobile Experience opens via hydraulic cylinders to reveal an inviting showroom. Visitors are first greeted with three frames-in-white to introduce the starting points – the Madone 7-Series, the Domane 6-Series and the Speed Concept.

Afterward, they can see nearly three dozen paint scheme and color combinations firsthand along with a few build kit options, and then finalize their selections and place their orders at the on-board computer workstations.

The Project One Mobile Experience is scheduled to visit 250 dealers and several key events (including RAGBRAI) in North America this year alone and the program will likely expand into Europe next year.

The Project One Mobile Experience will be at the RAGBRAI Expo in Council Bluffs and then in the Bike Shop/Demo area of RAGBRAI through Des Moines.  To test ride a Trek on RAGBRAI, visit the demo trucks for more information.

1 Response on “Visit the Trek Project One Mobile Experience at the RAGBRAI Expo

Profile photo of Terry

Terry

June 12, 2013 at 2:19 pm

I plan on stopping by the Trek showcase. I’m considering upgrading to a full carbon bike soon. Wouldn’t mind riding a Trek on one leg of RAGBRAI this year just to see if there’s a difference between the Trek and my Fuji.

Leave a Reply

Latest Blog Posts

  • JustGoBike Podcast Episode 4: Bike Laws, Bike Events and Bike Towns, Oh My!

    In this episode we talk with reporter Mackenzie Elmer of The Des Moines Register about cycling laws in Iowa and some of the bike accident and fatality cases she has ...

  • RAGBRAI Guess the Route Contest Winners Announced!

    Follow the link to find out the three winners of our 2017 Guess the Route Contest!

  • Iowa C.O.P.S. Team Awarded RAGBRAI Rider Cup

    The Iowa Concerns of Police Survivors (C.O.P.S.) bike team was awarded the prestigious RAGBRAI Rider Cup this weekend at the RAGBRAI Route Announcement Party.

  • Photos from the 2017 Route Announcement Party

    A crowd took in treats and tunes before hearing which eight towns will be hosts this summer.

  • RAGBRAI XLV: Take it easy, go north

    The overnight towns for the 45th RAGBRAI have finally been revealed!

  • Introducing the JustGoBike Podcast!

    A weekly podcast on the culture of biking, cycling just for the fun of it, and tales from the #RAGBRAI Nation!

  • RAGBRAI Route Announcement Party Tickets Still Available!

    Where will RAGBRAI go in 2017? North? South? Central? Join us for the Route Announcement Party on Jan. 21 and find out!

  • Gear up for RAGBRAI with Live Healthy Iowa’s 10 Week Wellness Challenge

    A New Year is just around the corner! Plan for a healthy start in 2017 by taking part in the annual 10 Week Wellness Challenge! It’s a great ...

  • Only 50 Days 'til the RAGBRAI Route Announcement Party!

    Join us as we reveal Iowa's biggest secret on January 21, 2017 at the Iowa Events Center in downtown Des Moines.

  • Guess the Route Contest is Now Open for RAGBRAI XLV!

    Do you think you can pick the eight overnight towns for RAGBRAI XLV? Enter the contest and see how close you come.

Latest Videos

  • Take a closer look at where the 2017 RAGBRAI route will go.

  • T.J. Juskiewicz, RAGBRAI director, talks about the 2017 route after the announcement on Saturday, Jan. 21, 2017.

  • Watch a replay of the full RAGBRAI route announcement live show.

  • A RAGBRAI icon Paul Bernhard aka \u0022Mr. Pork Chop\u0022 passed away November, 2016 and RAGBRAI Nation shared photos with Mr. Pork Chop on the ride through the years.

  • The Bacoon Ride returns for its fourth year on the Raccoon River Trail on Saturday, June 17.

  • From the creators of the Bacoon Ride comes the new ride for women, Pigtails at the Prairie Trail on Saturday, May 20.

  • RAGBRAI director TJ Juskiewicz announces the overnight towns for RAGBRAI 2017.

  • The Register's Annual Great Bicycle Ride Across Iowa will go north in 2017, starting in Orange City, ending in Lansing, and overnighting in six more Iowa towns along the way. It's rated the third-easiest RAGBRAI ever.

  • Attendees at the RAGBRAI Route Announcement Party joined in a mass \u0022pork chop\u0022 call in honor of ride legend Mr. Pork Chop, Paul Bernhard, who died last year.

  • Just Go Bike is a weekly podcast that uses bikes to talk about the cool people who ride them. Tell your friends!

Find us socially

Email Signup

Sign up for the latest RAGBRAI news and notes (if there is no news in a day, you won’t get an e-mail).

© 2017 RAGBRAI | Terms of Service | Privacy Policy