RAGBRAI, the oldest, largest and longest multi-day bicycle touring event in the world, begins with the RAGBRAI Expo in Sioux City, IA. The Expo offers a unique opportunity to exhibit, sell, sample and demonstrate products and services to more than 25,000 bicycle enthusiasts. RAGBRAI attracts participants from all 50 states and many foreign countries and provides an excellent opportunity for you to showcase your products and services to an enthusiastic, active and loyal group of cyclists.
RAGBRAI Expo Demographics
- 25,000+ Expo participants
- 80+ exhibitors
- 67% men
- 33% women
- 69% have household income over $75,000
- 50% have household income over $100,000
- Participants of RAGBRAI XLII came from all 50 states, Washington D.C., the Virginia Islands and 18 foreign countries.
Previous RAGBRAI Expo exhibitors include: Trek, Cannondale, Specialized, Giant, Bianchi, Schwinn, Felt, Yakima, Shimano, Primal, CamelBak, CatEye, Zipp, Topeak, Thule, Pearl Izumi, Serfas, Clif Bar, Saris, Keen, Canari,Gatorade, Paceline, Polar Bottle, Mavic, Wald, Ergo, Feedback Sports and more.
How to exhibit?
The Exhibitor Booth and Advertising Combo is the best value, and provides the most reach to RAGBRAI participants. Take a look at our Promotional Opportunities Brochure, join us at the expo on July 18th, and become part of the RAGBRAI experience!
How to advertise?
RAGBRAI.com is a great place for riders from all over to connect with each other and stay informed. It is a place for riders to share stories, view photo galleries, register and purchase RAGBRAI merchandise.
- In July of 2014, RAGBRAI.com had over 2.2 million page views from nearly 306,000 unique visitors.
- Non-ride months generate nearly a half million page views of traffic every month.
- Unique visitors to RAGBRAI.com increased by 7% in 2013.
There are many opportunities to get involved with RAGBRAI. Please see the brochure for a description of all those opportunities. For questions please contact:
Scott Garner, Assistant RAGBRAI Director
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62 photos from the Ragbrai Route Announcement Party at the Iowa Events Center in Des Moines.
RAGBRAI director T.J. Juskiewicz previews the 8 towns that the ride has never touched.
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The Register's Kyle Munson and Michael Morain attempt to get an early look at the 2015 RAGBRAI route
We are excited to reveal our new logo for RAGBRAI XLIII and 2015! If you join us on our ride across the state next year, you’ll be sure to see welcoming Iowans, lots of farmland and… well you’ll just have to watch the video to find out.
Bicyclist Shawn Gosch of Onawa was hit and killed June 20, 2014, by a motorist on Iowa Highway 7 west of Manson. Under Iowa law, the driver of the vehicle was charged with a misdemeanor for unsafe passing and fined little more than $1,550.
Look back on the ride of 2014 in this video highlight reel.
A group of friends from Canada spent the week on RAGBRAI and recount their best moments.
As RAGBRAI XLII comes to an end, friends from California talk about the emotion behind dipping their tires into the Mississippi River at the end of the ride.
Riders react at the Guttenberg dip site.
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