RAGBRAI, the oldest, largest and longest multi-day bicycle touring event in the world, begins with the RAGBRAI Expo in the start town. The Expo offers a unique opportunity to exhibit, sell, sample and demonstrate products and services to more than 25,000 bicycle enthusiasts. RAGBRAI attracts participants from all 50 states and many foreign countries and provides an excellent opportunity for you to showcase your products and services to an enthusiastic, active and loyal group of cyclists.
RAGBRAI Expo Demographics
- 25,000+ Expo participants
- 70+ exhibitors
- 68% men
- 32% women
- 69% have household income over $75,000
- 50% have household income over $100,000
- Participants of RAGBRAI XLII came from all 50 states, Washington D.C., the Virginia Islands and 18 foreign countries.
Previous RAGBRAI Expo exhibitors include: Trek, Cannondale, Specialized, Giant, Yakima, Shimano, Primal, CamelBak, CatEye, Zipp, Bianchi, Topeak, Thule, Pearl Izumi, Serfas, Clif Bar, Schwinn, Saris, Felt, Keen, Canari,Gatorade, Paceline, Polar Bottle, Mavic, WD-40, Bike, Wald, Ergo, Feedback Sports and more.
How to exhibit?
The Exhibitor Booth and Advertising Combo is the best value, and provides the most reach to RAGBRAI participants. Take a look at our Expo Brochure, join us at the expo on July 18th, and become part of the RAGBRAI experience! (Brochure will update to 2015 version once the RAGBRAI XLIII route has been announced)
How to advertise?
Online at RAGBRAI.com
In 2012, we launched RAGBRAI 365, our online advertising program that allows companies to reach RAGBRAI participants year-round on RAGBRAI.com.
RAGBRAI.com is a great place for riders from all over to connect with each other and stay informed. It is a place for riders to share stories, view photo galleries, register and purchase RAGBRAI merchandise.
- In July of 2013, RAGBRAI.com had over 2.2 million page views from nearly 306,000 unique visitors.
- Non-ride months generate nearly a half million page views of traffic every month.
- Unique visitors to RAGBRAI.com increased by 7% in 2013.
For questions regarding exhibiting at the RAGBRAI Expo or advertising on RAGBRAI.com, please contact:
Scott Garner, Assistant RAGBRAI Director
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