RAGBRAI

RAGBRAI, the oldest, largest and longest multi-day bicycle touring event in the world, begins with the RAGBRAI Expo. The Expo offers a unique opportunity to exhibit, sell, sample and demonstrate products and services to more than 25,000 bicycle enthusiasts. RAGBRAI attracts participants from all 50 states and many foreign countries and provides an excellent opportunity for you to showcase your products and services to an enthusiastic, active and loyal group of cyclists.

RAGBRAI Expo Demographics

• 25,000+ Expo participants
• 70+ exhibitors
• 68% men
• 32% women
• 69% have household income over $75,000
• 50% have household income over $100,000
• Participants of RAGBRAI XXXIX came from all 50 states, Washington D.C., the Virginia Islands and 13 foreign countries.

Previous RAGBRAI Expo exhibitors include: Trek, Cannondale, Specialized, Giant, Yakima, Shimano, Primal, CamelBak, CatEye,  Zipp, Bianchi, Topeak, Thule, Pearl Izumi, Serfas, Clif Bar, Schwinn, Saris, Felt, Keen, Canari,Gatorade, Paceline, Polar Bottle, and more.

How to exhibit?

RAGBRAI 2012 Expo Guide and Application

How to advertise?

In Print:

Our print advertising program allows you to promote your company or product to over 15,000 participants with a four-color ad in the 2012 RAGBRAI Participant Guide. This guide is distributed both electronically on May 1 and published via print on June 1, with a direct distribution exceeding 30,000, along with their ride credentials; providing you the opportunity to reach as many particiapnts as possible.

Take at look at our 2011 Participant Guide to get a good idea as to which companies are advertising with us: http://ragbrai.ia.newsmemory.com/

Online at RAGBRAI.com

In 2012, we launched RAGBRAI 365, our online advertising program that allows companies to reach RAGBRAI participants year-round on RAGBRAI.com.

RAGBRAI.com is a great place for riders from all over to connect with each other and stay informed. It is a place for riders to share stories, view photo galleries, register and purchase RAGBRAI merchandise.

• In July of 2011, RAGBRAI.com had over 2.2 million page views from nearly 306,000 unique visitors.
• Non-ride months generate nearly a half million page views of traffic every month.
• Unique visitors to RAGBRAI.com increased by 7% in 2011.
• Packages available at $500, $750 and $1,000

For questions regarding exhibiting at the RAGBRAI Expo or advertising on RAGBRAI.com, please contact: