Should RAGBRAI consider designating 1 day “Iowa Craft Beer Day”? Contact every craft brewer in Iowa plus a few just over the borders to set up sample booths in the overnight town square. A centralized ID checker with special wrist bands like music clubs have for 18+ nights. The overnight town could also hand out pamphletes with bars and what craft beers they sell.
As far as the jersey and logo, let’s introduce some reality in the form of a logo paying tribute to the role beer plays on RAGBRAI. That would be nice.
Due to a bunch of arcane laws dealing with beer distribution, some good beers from right across the river — such as New Glarus (WI) Brewing — are not allowed to be sold in Iowa. Since the breweries can’t legally sell their product in Iowa, they might not be willing to waste the time and effort to promote themselves for the few people who would be able to come to Wisconsin to get it.