The Register's Annual Great Bicycle Ride Across Iowa

RAGBRAI Expo Information

Where RAGBRAI Begins!

Date: Saturday, July 20, 2019
Hours: 12 – 9 p.m.
Location: To Be Announced

RAGBRAI, the oldest, largest and longest multi-day bicycle touring event in the world begins with the RAGBRAI Expo. Free and open to the public, the RAGBRAI Expo will showcase our official bike shops, bicycle and component manufacturers from around the country, travel and tour operators, and retailers associated with the cycling industry.

Over 80 exhibitors will feature product demonstrations, the latest in cycling gear and apparel, tour and travel destinations, health and nutrition and much more!

Be sure to visit the RAGBRAI Outlet Tent and merchandise trailers for the best deals and the latest official RAGBRAI merchandise and apparel.

The Expo offers a unique opportunity to exhibit, sell, sample and demonstrate products and services to more than 25,000 bicycle enthusiasts. RAGBRAI attracts participants from all 50 states and many foreign countries and provides an excellent opportunity for you to showcase your products and services to an enthusiastic, active and loyal group of cyclists.

RAGBRAI Expo Demographics

  • 25,000+ Expo participants
  • 80+ exhibitors
  • 65% men
  • 35% women
  • 75% have household income over $75,000
  • 57% have household income over $100,000
  • Participants of RAGBRAI XLV came from all 50 states, Washington D.C., the Virginia Islands and 18 foreign countries.

Previous RAGBRAI Expo exhibitors include: Bianchi, Jamis, Specialized, Cannondale, HED, Primal, Clif Bar, Polar Bottle, Boston Bill Sunglasses, Funkier, High Roller USA, Chainspirations, Glassisum Designs, Tonik, Thule, Canari, Chamois Butt’r, Yakima, Missouri Tourism, Wald, and more.

How to exhibit?

You can take a look at our Promotional Opportunities Brochure (see links below).  Choose between the Expo Booth and Print Advertising Combo, Exhibitor Booth Option, or the Manufacturer Demo Tour option.  Then complete the Contract Agreement and submit that along with your payment to:

400 Locust Street, Suite 500
Des Moines, IA 50309

Please Note: for your ad to be included in the 2019 Participant Guide, your completed agreement, payment and ad artwork must be received no later than March 15, 2019.  (2019 version of these materials coming soon)

RAGBRAI 2018 Promotional Opportunities Brochure
RAGBRAI 2018 Contract Agreement

2018 Expo Exhibitors

How to advertise? is a great place for riders from all over to connect with each other and stay informed. It is a place for riders to share stories, view photo galleries, register for the ride and purchase RAGBRAI merchandise.

  • In July of 2017, had over 2.2 million page views from nearly 306,000 unique visitors.
  • Non-ride months generate nearly a half million page views of traffic every month.
  • Unique visitors to increased by 8% in 2017.

There are many opportunities to get involved with RAGBRAI.  Please see the brochure for a description of all those opportunities.

For questions please contact:

Scott Garner
Assistant RAGBRAI Director
Phone: 515-284-8483


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