RAGBRAI, the oldest, largest and longest touring bicycle ride in the world, begins with the RAGBRAI Expo. The Expo is hosted on Day 0 which is Saturday, July 23 this year from 12:00 p.m. to 9:00 p.m. in our first overnight night, Sergeant Bluff.

Free and open to the public, the RAGBRAI Expo will showcase our official bike shops, bicycle/component manufacturers from around the country, travel and tour operators, and retailers associated with the cycling industry.

Over 80 exhibitors will feature product demonstrations, the latest in cycling gear and apparel, tour and travel destinations, health and nutritional information and much more!

RAGBRAI trailers for the latest in official RAGBRAI merchandise and apparel, and the RAGBRAI Outlet Tent to check out some great deals. Check back in March for a list of exhibitors that will attend the Expo this year.