The old saying has always been that “you can’t drink all day if you don’t start in the morning”. Well, a Scottish craft brewery has begun marketing “Marm and Ale”, a marmalade enhanced with an IPA that they refer to as “the world’s first spreadable beer”, for your morning cuppa and toast, bagel, or English muffin.
I can see this eventually leading to grownups turning away from their venerable “PB&J” comfort food in favor of a “PB&B” [i](peanut butter and beer)[/i] sandwich. Two great tastes that taste great together!!