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town's slogan

Is it just me, or do others fail to see the humor in the motto selected by Anamosa for the 2012 RAGBRAI — “Ride it like you stole it”?

Maybe I’m getting cranky and just need to get more miles on my bike (which I purchased with my own money, btw.)

20 Replies

Anonymous, May 1, 2012 at 11:36 am

I had the same reaction to it.


hallyhall, May 1, 2012 at 11:54 am

Anamosa is home to the Anamosa State Penitentiary, which is the largest one in Iowa. I’m guessing it’s also the largest employer in town and everyone in town knows someone that works there. So, they are probably just having fun with it. Since they house some of the worst offenders in Iowa I suppose it helps to have a sense of humor about the people that live just down the road from you.


mjd1221, May 1, 2012 at 12:25 pm

….Which makes it even less funny.


Browner, May 1, 2012 at 12:29 pm

Hally has it right. I grew up about 20 miles away from Anamosa. We drove by the prison and the prison farms often. It was nothing to see inmates working the fields and gaurds with rifles on thier hips.

A good friend of mine lives right next to the prison. You can look out his bedroom window and see the prison wall. I asked if he felt safe living that close. His response was, “If someone escapes, thier getting out of town and not hiding in my house right next door.”

I actually think the slogan is really funny. Maybe because I’m from that area, but we always said “Drive/Ride/Run it like you stole it.”


“Bicycle Bill”, May 1, 2012 at 12:59 pm

This phrase actually has bicycle connections. When the time-trial bike of Lance Armstrong (who was riding for Team Astana at the time) turned up missing before a stage of the 2009 Tour of California, TREK supplied Lance with another bike on short notice with a notation on a chainstay saying, “Lance – ride this one like YOU stole it”.

In addition, back during stage 17 of the 2004 Tour de France Lance attempted to give teammate Floyd Landis an opportunity to win the stage, telling Floyd to “run like you stole something”. Unfortunately, Landis couldn’t hold off the pursuers and Armstrong was obligated to take the finish sprint and protect his own position in the GC.

So while there might have been a better slogan they could have come up with, I’m OK with this one. After all, they might have decided on something like

“Anamosa — you’ll want to stay for 20 to life”.



kicks9, May 1, 2012 at 1:08 pm

I actually think it is kind of funny now that I know the reference. I hope no one gets a bike stolen and then blames the town for the slogan. We have enough politics in the world lets keep them out of our vacation.



mjd1221, May 1, 2012 at 1:18 pm

Thanks for the background. At least I can view the slogan with a different perspective now. I appreciate ANY Iowa community who actually wants to host RAGBRAI and did not intend my remarks as criticism of the town’s volunteer spirit. I know they will put in a lot of hard work to host our hungry horde. I look forward to being there.


Michrider !!!, May 1, 2012 at 1:55 pm

Hey, it’s their town, I’ll just be a visitor!!!!


Browner, May 1, 2012 at 2:09 pm

The Prison is really an incredible building. It was supposedly built by inmates from locally quaried Limestone up the road in Stone City. There is a museum and gift shop on the property as well. Maybe they will be open while we are there.


Zinger, May 1, 2012 at 2:14 pm

While you are in Anamosa, swing by the prison. It is very interesting architecturally. Made with native stone, it’s quite beautiful regardless of its purpose.

PS: Being aware of the background, I thought the slogan was catchy.


Wonder Woman, May 1, 2012 at 7:16 pm

Well,it’s better than, “Ride it like your rich grandmother who spoils you bought if for you”.


Sandaltan ., May 1, 2012 at 8:50 pm

Looking at their logo and knowing about the prison I NOW understand completely.



knees36, May 1, 2012 at 9:03 pm

Being a native Iowan…and having never been arrested let alone spending “time” in the “hoosegow”…I caught on immediately and I like the town’s slogan. “Catchy”!!!
Cheers!!! 8)


Iowa Hawkeyegal, May 1, 2012 at 9:11 pm

I love this slogan! I love that towns get into RAGBRAI! I hope it is open – it looks AMAZING!!!


Amanda, May 1, 2012 at 9:12 pm

I thought it was hilarious! And Marshalltown was clever. Best graphics goes to Lake View with Brake by the lake!


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