Pepto-Bismol Starts the Summer Off Right as a Friend of RAGBRAI

Pepto-Bismol is lacing up its sneakers this summer to participate as a sponsor of both the Rock ‘n’ Roll marathon in San Diego and the Register’s Annual Great Bicycle Ride Across Iowa.

In addition to testing one’s physical limits, these events are home to all-out celebrations, and the iconic pink sidekick will be in the midst of the action to make sure everyone is covered* with its new convenient travel-sized version, Pepto-Bismol To-Go. The brand will be front and center during these events and even plans to drench an 8-man RAGBRAI team in its signature pink hue to spread its message — “Wherever the weekend takes you, take Pepto-Bismol To-Go” — across the land. Similarly, Pepto will paint the crowd pink at the Rock ‘n’ Roll Marathon, sampling Pepto-Bismol To-Go and handing out thundersticks to those cheering on family and friends.

“Summer party goers have relied on Pepto-Bismol to relieve their stomach upsets for nearly 100 years. However, it is not always easy to be prepared when you are on the go, especially at outdoor summer events,” said Jeff Havermann, Senior Account Executive, Personal Health Care, Procter and Gamble Walmart Global Customer Team. Havermann, who will be riding on behalf of the Pepto-Bismol team at RAGBRAI, added, “With the brand’s convenient new packaging, we want to remind consumers that they can easily slip the portable Pepto-Bismol To-Go in their pockets or purses all summer long, wherever the road takes them.”

San Diego is home of the first ever Rock ‘n’ Roll Marathon, which combines entertainment and running in an unprecedented way. Bands stationed at every mile of the race keep runners and walkers energized, engaged and entertained. At RAGBRAI, the annual, non-competitive bicycle ride across Iowa, riders and supporters camp out each night, socializing and grilling up a feast to last them through the next day. With more than 50,000 people involved in both events this year, many celebrations will be had and people will rest assured that Pepto has them covered* if they overdo it.

P&G, marketer of Pepto-Bismol, will continue to support celebrations and active lifestyles this summer at the London 2012 Olympic Games. P&G is committed to helping improve everyday life for moms around the world through its ‘Thank You Mom’ campaign for the Olympic Games. The company plans to raise $5 million to help establish and sustain youth sports programs around the world. A portion of sales and donations from the company’s leadership brands, including Pampers(R), Tide(R), Gillette(R) and Pantene(R), will help those who moms care about the most…children. Additionally, P&G will also help thousands of moms of Olympians experience the Olympic Games. To learn more, please visit http://www.facebook.com/thankyoumom

*Use as directed

About Pepto-Bismol

Pepto-Bismol is the only leading brand that can provide soothing relief for five different stomach symptoms: nausea, heartburn, indigestion, upset stomach and diarrhea. Marketed by Procter & Gamble for adults and children 12 years of age and older, Pepto-Bismol is available in multiple forms (regular strength liquid, maximum strength liquid, chewables, caplets and the new Pepto-Bismol To-Go) and flavors (Peppermint with InstaCool, Cherry, and Original Wintergreen).

The brand also offers Children’s Pepto Antacid for children under 12 years of age.

For additional information, please visit www.pepto-bismol.com

About Procter and Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), Ambi Pur(R), SK-II(R), and Vicks(R). The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Rock ‘n’ Roll San Diego

A Competitor event, the 15th annual Rock ‘n’ Roll San Diego Marathon & 1/2 Marathon To Benefit The Leukemia & Lymphoma Society(R) will run through scenic San Diego on Sunday, June 3, 2012. The race annually attracts more than 30,000 entrants, with live bands and cheerleaders interspersed along each mile of the scenic course. A two-day Health and Fitness Expo at the San Diego Convention Center will kick off race weekend, featuring more than one hundred fitness retailers, exhibits and interactive clinics. For more information about Rock ‘n’ Roll San Diego, please visit Competitor.com or follow @RunRocknRoll on Twitter.

About RAGBRAI

The Register’s Annual Great Bicycle Ride Across Iowa(TM), RAGBRAI(R), is an annual seven-day bicycle ride across the state. RAGBRAI will celebrate 40 years of riding through the communities of Iowa this summer and is the oldest, largest and longest multi-day bicycle tour in the world. RAGBRAI is coordinated by Des Moines Register Media. The ride is held the last full week of July and always begins on the western border of Iowa and always ends on the eastern border.

Related Articles