Tide: America’s Beloved Brand Partners with RAGBRAI
- 14 June, 2017
- Jared

The results are in. More than 40 million American households used Tide laundry detergent in 2014-2015, and in terms of sales, Tide is the country’s number one detergent. RAGBRAI is pleased to announce a partnership with Tide for this summer’s ride. Be on the lookout for Team Tide as they’ll be handing out samples on the route, in pass through towns and in overnight towns to keep your cycling kits smelling fresh all week. Tide boasts an impressive list of awards and titles, including:
- Tide’s Ultra Stain Release Liquid, voted Product of the Year in 2015 as voted in a survey of 40,000 people conducted by TNS, a global market research company.
- Tide PODS® Plus Febreze, voted Best New Product by Better Homes and Gardens magazine in the Single Dose Laundry Detergent Category, based on a survey of more than 38,000 people conducted in cooperation with BrandSpark. It was also voted 2016 Product of the Year in the laundry pac category from a survey of 40,000 people by TNS.
- Tide Original HE Turbo Clean Liquid, voted 2016 Product of the Year from a survey of 40,000 people conducted by TNS and as the Best New Product by Better Homes and Gardens.
Tide was also voted the most trusted laundry detergent by American shoppers (BrandSpark) for the past two years.
Other notable endorsements include:
- Good Housekeeping’s Seal of Approval.
- Being the trusted brand for all 32 NFL teams.
- Being the number 1 brand recommended by leading washer manufacturers.
So, when it comes to laundry, Tide has your back, and you don’t just have to take our word for it!
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Nice! How does one become a member or how are the shirts available to upcoming cyclists also PG retirees? Thanks
Tide Sport is fantastic! Works great on stinky bike clothes. :)
RAGBRAI has arrived….we have an official soap!!!!
RIDE RIGHT
RAGBRAI has arrived….we have an official soap!!!!
Thanks TJ, the Little Stoker and I will be Tide Fresh every morning.
RIDE RIGHT
Will they have some laundry station along the ride?