Virtually the Best Expo

Virtually the Best Expo

RAGBRAI’s favorite expo vendors, roadside vendors, and official RAGBRAI Bicycle Shops will be available for online sales all week long!

  • Amanda K Ceramics

    Amanda K Ceramics

    Coffee is best drank out of a handmade mug with a bike on it. Check out this handcrafted, wheel-thrown, cycling-themed ceramics. Customizable options available.

  • Auto Rack Lights

    Auto Rack Lights

    A patented auxiliary lighting system for the back of your vehicle. Be seen with an Auto Rack Lights product!

  • Bicycle Illinois and Bike Wisconsin

    Bicycle Illinois and Bike Wisconsin

    We run many cycling events in Illinois and Wisconsin. Come check us out!

  • Bike Rags Apparel

    Bike Rags Apparel

    Bike Rags Apparel is your Midwest source for custom cycling apparel and swag! A true one stop shop for making your club, team, or business look awesome! Cycling Apparel - T-shirts - Trucker Hats - Koozies - ETC...

  • Bike Tech

    Bike Tech

    The Cedar Valley's premier store for your bicycle sales and service needs. Locally owned and operated for 20+ years. Excited to welcome RAGBRAI to Waterloo in 2021!

  • has been connecting cyclists to Iowa trails and communities for almost two decades. It boasts the Midwest's largest cycling events calendar, as well as news, features and reviews. It's a one-stop shop for those wanting to "BIKE IOWA"!

  • Bikie Girl Bloomers

    Bikie Girl Bloomers

    BikieGirl brings you Bloomers and more to keep you rolling in style. Our unpadded bike shorts keep you cute and comfortable, for shorter rides, for over a padded liner, or for apres-ride. Wear them alone, under our patented Hitchable Flounce Skirt, or turn any skirt into a skort. Made in USA.

  • Bosch eBike Systems

    Bosch eBike Systems

    Whether tackling a long commute, blazing up mountains, or hauling kids around town, #BoscheBikeSystems cycling technology turns miles into smiles.

  • Cat-Ears, LLC

    Cat-Ears, LLC

    Cat-Ears / AirStreamz diffuse wind noise while allowing you to hear other important sounds such as traffic and conversation. Use code RAGBRAI2020 for 25% off of all of our products. 

  • Creative Magnets

    Creative Magnets

    Over 40 Iconic Cycling Car Magnets, Stickers & Hats. 7 Embroidered Cycling Images on Headwear, including Road Bike, Front View, Mountain Bike, Fat Tire Bike, Tandem Bikes & a Trike Bike.

  • Custom Tags

    Custom Tags

    We are a 21 year veteran RAGBRAI vendor selling Bicycle themed temporary tattoos and jewelry. We add designs every year to make sure the riders have a reason to stop in every year to see what is new!

  • ELEVENPINE - Finally An Alternative To Spandex Shorts

    ELEVENPINE - Finally An Alternative To Spandex Shorts

    Elevenpine cycling shorts are changing biking for the better. Our patented, dual-fit shorts convert from a tight, form-fit on the bike for technical performance to a relaxed, stylish fit off the bike for all your RAGBRAI fun. Finally, there is a high performance alternative to spandex racing shorts that doesn’t sacrifice style and comfort.

  • Forest Street Clothing

    Forest Street Clothing

    Super cool, soft, comfy tees with a vintage feel and print made especially for you! We custom print on American Apparel triblend tees for the awesomest of awesome people.

  • Grout Museum

    Grout Museum

    The mission of the Grout Museum District is to provide a better understanding of our world by collecting, preserving, and interpreting history and illustrating scientific principles.

  • GWW Books

    GWW Books

    Destination North Pole--5,000 km by bicycle is a 300 page endearing, humorous, dangerous, and sometimes quirky travelogue. Averaging 75 miles per day, an old guy on an old bike adventured forty days from Pierre, SD through Canada to North Pole, AK. A new bike trip worth taking!

  • Nature Freak Clothing

    Nature Freak Clothing

    Nature Freak is a casual brand for those who love wild places and the freedom to simply be. Innovative ideas, great artwork, and good vibes is what Nature Freak is all about! To make sure you have the perfect tee for your post-ride hang, we are offering BUY ONE GET ONE FREE on our entire site 7/15-7/30!. Oh yeah, and our tees are super comfortable too!

  • OK Cycle & Adventure Tours

    OK Cycle & Adventure Tours

    With OK Cycle and Adventure Tours, your next adventure awaits you! We have one of the largest selections of bicycle, hiking and adventure tours in North America, with many travel options for individuals, couples, families and groups. Check out our extensive website and search by activity type, country or level of difficulty.



    25% OFF FOR RAGBRAI VIRTUAL RIDERS! Use coupon code: RAGBRAI2020 at checkout for 25% off all our cycling jerseys, shorts and other apparel.

  • Rassy's Bike Shop

    Rassy's Bike Shop

    The Rassy's name comes from Rasmussen, the family that started the shop in 1974. Rassy's has everything you would expect from ERIK'S including a great selection of mountain bikes, road bikes, electric bikes, commuter bikes, recreational bikes and more! Our service department will repair any bicycle brand - and many jobs can be done same day!

  • Shimlee


    Shimlee is an internet based printing company that prints your photographs onto “real wood” and ships all across the US. What sets Shimlee apart from others who print on wood is, Shimlee prints on wood waste from our sawmill, Kendrick Forest Products and is truly a recycled product. Shims are the waste product that come from the side of the log when you start the sawing process. At Shimlee, we use the industry’s best equipment to ensure a high quality product and unique to you piece of art.

  • Spoken Wheel Cyclery

    Spoken Wheel Cyclery

    Spoken Wheel Cyclery is a full-service bike shop featuring Trek bicycles. Located in the Scenic City of Iowa Falls. Servicing RAGBRAI and North Central Iowa since 1978.

  • Squirt USA Inc

    Squirt USA Inc

    Squirt Cycling Products offers environmentally friendly high-quality Wax Chain Lubricants, Tire sealant, Anti Chafe Balm, Bike Cleaner, and Sweatbands.

  • The Sawmill Museum

    The Sawmill Museum

  • Traveling Person

    Traveling Person

    Your bucketlist adventure is my life's passion! Specializing in active/adventure and wellness travel, I take the stress out of planning so clients can enjoy the trip of a lifetime!

  • Velorosa


    Shop beautiful, comfortable, high-performance cycling wear! Use code RAGBRAI20 and receive 20% off all full-priced cycling wear, tees, gifts and accessories!